The Campus retains Henman Communications to launch Europe’s newest multi-sports performance and wellness resort in the Algarve in Portugal
London based sports PR and digital marketing agency, Henman Communications continues to build their international footprint by winning a Pan-European brief to launch The Campus, a multi-million-pound state-of-the-art multi-sports academy in the five-star resort of Quinta do Lago in the Algarve in Portugal.
The holistic 360-degree criteria set by the client, was met by Henman Communications, who combine over fifteen years of PR and sports marketing experience in the sport, health and fitness and leisure sectors with over 20 years of contacts, knowledge and understanding of the region and its culture, on both a professional and personal scale.
Having firmly established itself over the past 45 years and one of the most highly regarded luxury golf and residential developments in Europe, The Campus is the latest evolution at Quinta do Lago.
The Campus is located in Quinta do Lago, which is set amongst 2,000 acres of the picturesque Ria Formosa Natural Park, is Europe’s newest the state-of-art multi-sport academy hub, designed as a sport and well-being destination and elite performance venue.
Built in the summer 2017, The Campus is the first phase providing training and coaching to Quinta Do Lago residents and guests alike. The facility caters for both adults and juniors and at the performance end will facilitate professional athletes training for future Olympic Games through to amateur, club and grassroots and family orientated sport.
Richard Henman, CEO of Henman Communications says:
I am delighted to win this exciting brief to launch the new multi-sports academy hub at The Campus in Quinta do Lago. The new sports academy hub is a fantastic asset to the Quinta do Lago estate. The Campus takes Quinta do Lago to the next level, offering guests the latest racquets facilities, sports science expertise, coaching and training. Whether you are an elite athlete training for the next Olympic Games or on holiday with your family, The Campus can offer you an inclusive and enjoyable sports and wellness experience.”
The Campus is located just 15 minutes from Faro airport and the resort offers residents and guests an unparalleled location benefiting from a year-round temperate climate, a variety of lifestyle and sporting pursuits and a strong sense of community.
The tennis facility is made up of two artificial clay and four acrylic tennis courts, all built to current International Tennis Federation (ITF) tournament standards, as well as a stadium-quality Premiership standard football and rugby pitch and incorporating a technical training area.
Richard Henman adds:
During the first quarter of 2018, we are set to launch the new tennis and padel programmes, and promote The Bike Shed and West Coast Raid cycling tours. We will also be looking to build awareness around the triathlon trails and training through a series of press trips targeting the UK, Irish and Portuguese sports and lifestyle media, influencers and bloggers. Our creative teams will also be creating some engaging video content for people to share online and across social media and marketing channels.”
Adventures in Variety
Guests can stay at The Magnolia Hotel, situated on the doorstep of The Campus and Quinta do Lago resort. It has a range of accommodation including 87 luxury rooms, three suites and seven cottages. The rooms have been recently been fully refurbished and the five-star service will help guests unwind and destress at the end of their day.
The Magnolia Hotel offers a beautiful heated outdoor pool and the pool area is at the heart of the hotel. Guests can also visit the spa and holistic rooms and reconnect with mind and body. Our team of expert therapists are on-hand to soothe away any tired and achy knots.
For guests that are feeling energetic and in need of a good stretch then there is a fully equipped gym with premium quality equipment. The experienced personal trainers are available to help guests work out. There’s a shuttle bus service to The Campus for all guests too.
There is also an option for guests to rent villas at Quinta do Lago. This offers guests a chance to enjoy an elite lifestyle while immersing themselves in the very best the Algarve has to offer.
The resort’s rental property portfolio comprises of a large selection of luxury properties ranging from large five to six bedroom villas to smaller two to three bedroom townhouses. The on-resort rental team is available throughout each guest’s stay for any questions or requests.
Guests will also find an array of ten delicious gastronomic restaurants and dining experiences whilst staying at Quinta do Lago. Emphasis and care is placed on sourcing local ingredients and on serving some of the finest seafood in the region. Fresh fish is brought in daily from the local markets allowing guests to savour the delights of Mediterranean-inspired cooking, whilst taking in some of the breath-taking views over the Ria Formosa National Park.
The PR and marketing brief for Henman Communications also includes building The Campus profile through establishing marketing partnerships with leading premiership sports clubs, national governing bodies, performance athletes, coaches and sports and leisure holiday tour operators who may be interested is using The Campus as a holiday venue or winter training base.
For media information, to arrange an interview with our coaches or for high res images, please contact Richard Henman at Henman Communications firstname.lastname@example.org / +44 7810 448782.
Please note image copyright is retained by The Campus. Please credit: The Campus, Quinta Do Lago, Portugal
For social media please use our hashtags – #TheCampusQDL, #westcoastraid, #bringyourgame, #thecampus, #quintadolago, #BEWYL
If you’re interested attending a Press Trip and reviewing The Campus for your media outlet please contact Richard Henman for a media information pack and press trip itinerary.
A Press Trip to The Campus is scheduled for WC 2nd – 6th April.
Quinta do Lago
Synonymous with elegance and privacy, Quinta do Lago is an exclusive golf and residential estate of nearly 2,000 acres bordering the Atlantic Ocean and nestled within the privacy and security of the Ria Formosa nature reserve.
Quinta do Lago is one of the most desired resorts in Europe and allows you to live an active outdoor lifestyle all year round, offering real estate plots between deserted dunes, sheltered pines, breath-taking beaches surrounded by three award-winning golf courses.
Since its inception, Quinta do Lago has been at the forefront of European golf with three award-winning championship courses matched by outstanding practice facilities including Europe’s only Paul McGinley Golf Academy and the only Taylor Made Performance Center in Southern Europe.
Among its recent accolades, the resort was voted ‘Europe’s Best Golf Venue’ at the 2015 and 2016 World Golf Awards. Quinta do Lago has enjoyed the honour of hosting eight Portuguese Opens as well as numerous other international golf tournaments and its world-class golf facilities are some of the best anywhere in the world.
Away from the fairways, Quinta do Lago now adds to its portfolio extensive state-of-the-art leisure and racquets facilities guaranteed to keep families occupied with regular tennis and padel tennis events, cycling tours of the West Coast, family bike trips, a wide range of water, beach and lake sports as well as cultural and nature trips.
The resort’s stunning location by the beach offers the perfect place to relax and unwind while its wide array of restaurants, both formal and informal, take advantage of the fresh Mediterranean produce that the resort has become famous for.
More Information please visit – quintadolago.com/en/the-campus
Whether you are a fitness enthusiast or a keen golfer, or you simply want to make the most out of your holiday, Quinta do Lago has a range of accommodation offers and holiday deals to suit. Please see:
The Magnolia Hotel – themagnoliahotelqdl.com
Quinta do Lago Villas – quintadolago.com
CEO | Henman Communications
M +44 7810 448782