Diane Modahl Sports Foundation

Youth Foundation has sports programmes in: athletics, boxing, football, rugby, basketball, personal training and skateboarding.

Overview

The Diane Modahl Sports Foundation, that identifies young people aged 7-21 from disadvantaged areas across the North West to improve education and career potential, was set up by Commonwealth Games gold medallist Diane Modahl and her husband Vicente Modahl.

Diane represented Great Britain in four Olympic Games from 1988 – 2000 and her early experiences as a young person from a deprived community, inspired her to establish the Youth Foundation to help those most in need.

The Board is delighted to be working with Henman Communications, who have a great deal of public relations experience in the sports, not-for-profit and education sectors. Their brief is to increase our profile across social media and advise us on marketing issues. Over the next 12 months the Foundation is looking to establish itself as one of the UK’s leading education foundation, using sport as a catalyst for change. We are committed to providing opportunities and a sense of purpose through and beyond sport for young people in schools, so that they receive high-level coaching and mentoring that instil focus, resilience, commitment, and discipline.”

Co-Founder and CEO Diane Modahl

It’s fantastic to be working with Diane and her husband, Vicente to increase the profile of the Diane Modahl Sports Foundation. We have a lot of experience in grassroots sports and education programmes, so are very excited to be part of Diane’s team who are so committed to improving the lives of young people through sport and education.
We have been developing their social media strategy and content to build awareness of the excellent work the Foundations’ coaches are delivering in local schools. We are enforcing the Foundations messaging and building better engagement across the local communities in the Manchester area.”

Richard Henman

More Information:

The Diane Modahl Sports Foundation currently operates programmes across thirteen sites across Manchester, getting young people involved in sport, coaching, and education. The Foundation has hubs for sports programmes in: athletics, boxing, football, rugby, basketball, personal training, and skateboarding. One of the aspects Diane Modahl Sports Foundation prides itself most on are the athletes that have come through the Foundation and are making their way to the top of their respective sports.

Quantitative evidence supports that sport encourages aspiration, improves health and fitness, and brings communities together. Yet despite this, far too few young people, particularly in deprived areas have access to good sporting facilities, coaches and role models.   More importantly, many young people don’t have the confidence to put themselves forward in the first place.

Diane Modahl Sports Foundation is backed by some of the most well-known faces in British Sport, including the likes of: Rio Ferdinand, Dame Kelly Holmes and Sir Chris Hoy, to name a few.

PR & Social Media Deliverables

  • PR and marketing strategy and planning
  • DMSF website redesign, build and management
  • Monthly social media content planning and creation
  • Social media analytics reports
  • Daily management of: Facebook, Instagram and Twitter channels
  • Interview DMSF coaches for website blog
  • Media and blogger outreach
  • Liaison with DMSF staff and coaches
  • Client reporting

Leading basketball coach 21-year-old Kewku Bonsu who started on the programme when he was 19 and long-distance runner Aimee Pratt, are both examples of the fantastic work and sporting opportunities that the foundation have created for young people who have great potential to become full-time professionals.

Bonsu who grew up in Ardwick delivers 7 sessions a week to 10 years old, ‘who don’t have a lot of opportunity to play ball, we want to give them an opportunity to do something positive and bring them up in a great environment’ and Pratt who made her debut at the Under 23 Athletics European Championships in the summer both recognise Diane Modahl Sports Foundation as a key driver for their success.

Foundation Co-founder Vicente Modahl, who has coached 23 Olympians, explains why potential sponsors should support the Diane Modahl Sports Foundation:

“Being involved with the Diane Modahl Sports Foundation would benefit businesses greatly because it will give them the social profile that all companies want to have. It also provides them with regular access to future athletes coming through the city and they will have been part of helping young people achieve their full potential. Our volunteers and young coaches have become a beacon of light in the city and these companies can help these people. Other local businesses will look at them and see how well they are doing as a business but will also see how they are giving back to the people and giving back to their local community.”