Neilson Active Holidays

Mark Petchey Tennis Academy Programme

Overview

Neilson is the leading activity holiday company in the UK and after nearly 40 years of operation, is committed to providing the best choice of resorts and highest quality service.

Neilson brought Mark Petchey on-board to fine-tune and build on the existing tennis offering, which is a key selling point at their eight Beachclubs across Greece and Turkey. Over the next two years, Mark will work alongside the Neilson team to help bring the Mark Petchey Tennis Programme to life.

Their joint-vision is to enable everyone, no matter what their level, to have the chance to pick up a racquet and come away from their holiday a more confident player than when they arrived.

I’m really excited to be working with Neilson and looking forward to bringing my experience to add to their already comprehensive tennis offering. What’s great about “Neilson is that there’s something for everyone: you can be a complete beginner or an advanced player and there will be sessions and opportunities for you. I’m a big fan of encouraging participation at all levels, so this is the perfect partnership!”

Mark Petchey

At Neilson we pride ourselves in going above and beyond to offer our guests the very best in active holidays and this is no exception. Bringing Mark Petchey on board will give tennis that extra edge for our guests when they stay at Neilson’s Beachclubs.”

Richard Bowden-Doyle, CEO of Neilson Activity Holidays

We are really delighted with the outcome of the project we have worked on with Henman Communications. The video is content in particular has enabled us to complete a new tennis hub on our website, on time and one budget, with great results.”

Sarah Cramer
Head of Brand Marketing   |   Neilson Active Holidays

Our Brief

Henman Communications were approached by Neilson Active Holidays and tasked with the PR objective of raising their profile of the Neilson’s tennis holiday offering at their European Beachclubs in the tennis, health & fitness and lifestyle media.

Our initial recommendations were for Neilson to find a suitable high profile tennis celebrity to create credibility in the tennis sector and host a training workshop and press trip to Greece.

Having worked with Mark previously, we made the introduction to Mark and Neilson then formally appointed him as their brand ambassador and tennis consultant to Neilson Holidays.

Hence the ‘Mark Petchey Tennis Academy programme was born!

Campaign 1

Delivery of a two day coaching workshop, hosted by Mark Petchey for Neilson head tennis coaches at David Lloyd Leisure Rayne’s Park in London on 4th and 5th April 2016.

This workshop would enable us to film ‘shareable’ video content, create a video testimonial with Mark for us to use on the Neilson tennis academy website hub and create editorial feature opportunities with leading national tennis and lifestyle media outlets and bloggers.

PR Deliverables

  • Drafting and distribution of press releases to target media
  • Media ‘sell-in’s and inviting several national media outlets to attend and interview Mark
  • Media pack creation
  • Strategy and planning, pre-event site
  • Advice on social media strategy and content
  • Filming, editing and distribution of a 1 -2 min video showreel.
  • Filming and editing coaches taking part in the Neilson Tennis Challenge
  • Photographic shoot on-court with Mark Petchey and the Neilson coaches.
  • Design and production of Neilson on-court branding
  • Media and event management over the two day workshop.
  • Co-ordination with agencies Brighter PR and Propellernet PR
  • Stakeholder Management: David Lloyd Leisure Rayne Park

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