Europe’s newest the state-of-art multi-sport academy hub, designed as a sport and well-being destination and elite performance venue.
Quinta do Lago
Having firmly established itself over the past 45 years and one of the most highly regarded luxury golf and residential developments in Europe, The Campus is the latest evolution at Quinta do Lago.
The Campus is located in Quinta do Lago, which is set amongst 2,000 acres of the picturesque Ria Formosa Natural Park, is Europe’s newest the state-of-art multi-sport academy hub, designed as a sport and well-being destination and elite performance venue.
I am delighted to win this exciting brief to launch the new multi-sports academy hub at The Campus in Quinta do Lago. The new sports academy hub is a fantastic asset to the Quinta do Lago estate. The Campus takes Quinta do Lago to the next level, offering guests the latest racquets facilities, sports science expertise, coaching and training. Whether you are an elite athlete training for the next Olympic Games or on holiday with your family, The Campus can offer you an inclusive and enjoyable sports and wellness experience.”
Richard Henman, CEO of Henman Communications
During the first quarter of 2018, we are set to launch the new tennis and padel tennis programmes, and promote The Bike Shed and West Coast Raid cycling tours. We will also be looking to build awareness around the triathlon trails and training through a series of press trips targeting the UK, Irish and Portuguese sports and lifestyle media, influencers and bloggers. Our creative teams will also be creating some engaging video content for people to share online and across social media and marketing channels.
We will also be looking to create a series of commercial marketing partnership with leading operators in football, rugby, tennis, padle tennis, cycling and triathlon, as well and with leading premiership sports clubs, national governing bodies, performance athletes, coaches and sports and leisure holiday tour operators who may be interested is using The Campus as a holiday venue or winter training base.
Built in the summer 2017, The Campus is the first phase providing training and coaching to Quinta Do Lago residents and guests alike. The facility caters for both adults and juniors and at the performance end will facilitate professional athletes training for future Olympic Games through to amateur, club and grassroots and family orientated sport.
The tennis facility is made up of two artificial clay and four acrylic tennis courts, all built to current International Tennis Federation (ITF) tournament standards, as well as a stadium-quality Premiership standard football and rugby pitch and incorporating a technical training area.
The Campus is located just 15 minutes from Faro airport and the resort offers residents and guests an unparalleled location benefiting from a year-round temperate climate, a variety of lifestyle and sporting pursuits and a strong sense of community.
Ria Formosa National Park
For guests that are feeling energetic and in need of a good stretch then there is a fully equipped gym with premium quality equipment. The experienced personal trainers are available to help guests work out. There’s a shuttle bus service to The Campus for all guests too.
There is also an option for guests to rent villas at Quinta do Lago. This offers guests a chance to enjoy an elite lifestyle while immersing themselves in the very best the Algarve has to offer.
The resort’s rental property portfolio comprises of a large selection of luxury properties ranging from large five to six bedroom villas to smaller two to three bedroom townhouses. The on-resort rental team is available throughout each guest’s stay for any questions or requests.
Guests will also find an array of ten delicious gastronomic restaurants and dining experiences whilst staying at Quinta do Lago. Emphasis and care is placed on sourcing local ingredients and on serving some of the finest seafood in the region. Fresh fish is brought in daily from the local markets allowing guests to savour the delights of Mediterranean-inspired cooking, whilst taking in some of the breath-taking views over the Ria Formosa National Park.
PR & Marketing Deliverables
- PR & marketing strategy & planning
- Press release drafting, media information pack, key messaging and profiles
- Marketing collateral creation
- Co-ordination of UK Press Trip scheduled for April 2018
- Logistics and planning
- Media, blogger and influencer outreach
- Creating commercial partnerships in the sport, holiday tourism and health & leisure sectors
- Liaison with external PR agency and internal marketing team
- Client reporting