PlayBrave was founded in 2010 by Simon Dowell, inspired by the icy chill of the Lake District in the peak of winter. Despite the conditions Simon wore a few lightweight, technical layers and was surprised by how comfortable he felt in such extreme conditions. Our PR objectives is to raise the PlayBrave profile in the UK sports and lifestyle consumer media and build social media engagement and followers.
Our brief has been to increase brand awareness in the UK of the new tennis and lifestyle clothing collections. Our PR strategy has been to build brand awareness through product placement opportunities in in the tennis, sport and lifestyle consumer media, social media and through fashion reviews with tennis, sports and lifestyle bloggers. We have also run competitions, reader-offer, promotions and product giveaways.