Digital Marketing

In business, it’s recognised that planning help companies prioritise, set goals, allocate resources and meet targets. Yet a planned approach often isn’t followed in digital marketing.

Nearly half (47%) of businesses do not have a defined digital plan or strategy, although they are active in digital marketing.  Likewise, nearly half (44%) don’t have a clearly defined long-term integrated digital strategy and plan aligning marketing and business priorities.

Our digital marketing ensures clients establish a presence online that creates a digital footprint that drives commercial opportunities and ROI.  Our strategic and creative input has a positive impact on our clients ’bottom-line’ that keeps them ahead of their competition.

Our systematic approach helps structure your digital strategy, review your marketplace opportunities, define your future: vision, objectives and KPI’s. We drive commercial success by targeting the correct online audiences, at the right time with the right content and also by re-targeting customers. We help define your service proposition, create new ways of acquiring customers, look at customer retention and how to keep customers engaged, loyal and even ‘referring friends’.

We look closely at your analytics to ensure every channel is achieving its objective and improving your ROI.   We understand channel behaviour to purchase and will identify areas of frustration on your website that can lead to lower conversation rates. We can even identify ‘user hotspots’ that dictate user experience on your website.

We are experts in ensuring micro and macro conversions are achieved. We review channel ROI, set-up conversion goals and use a range of Google analytic and heat map technology tools that identify and increase conversation rates.

Our specialities include:

  • Digital audit and digital strategy
  • Social media audit and strategy
  • Social media content plans
  • Social media content creation (per channel)
  • Search engine optimisation (SEO)
  • Search engine marketing
  • Online channel marketing
  • Pay per click (PPC) advertising
  • Conversion rate optimisation
  • Insight and analytics
  • Measurement and evaluation

We offer a free digital marketing audit, to review your website SEO and digital and social channels and ensure you are maximising your conversation rate and driving ROI and commercial and marketing opportunities. Please contact CEO Richard Henman to find out more on rph@henmancom.com