BAS3LINE
Comprehensive brand and commercial strategy
OVERVIEW
BAS3LINE is an innovative UK padel brand founded in 2022 by racket sports–injury specialist physiotherapist Wesley Teixeira. Built on years of clinical experience treating racket sports injuries, the brand was created to tackle one of padel’s biggest challenges: reducing strain on the wrist, arm, and shoulder without sacrificing performance.
The breakthrough came with the development of Hollowbridge™, a pioneering structural innovation that removes unnecessary weight from the bridge of the racket while maintaining power, control, and responsiveness. This engineering-led approach has produced a new generation of lightweight, high-performance padel rackets that are setting new standards in the UK market.
Since launch, BAS3LINE has grown rapidly, supported by a strong technical proposition, clear brand purpose, and increasing adoption by players, coaches, and clubs nationwide.
OBJECTIVES
Establish BAS3LINE as the UK’s leading injury-prevention performance padel brand.
Create a strong, credible brand narrative focused on innovation, lightweight engineering, and player wellbeing.
Drive adoption among coaches, clubs, universities, academies, and leisure operators.
Build awareness through structured PR, targeted media outreach, and influencer engagement.
Develop commercial pathways including partnerships, ambassador networks, and a scalable retail model.
Support investment efforts and commercial planning to accelerate early-stage growth
STRATEGY & EXECUTION
We delivered a multi-channel brand, commercial, and communications strategy designed to build credibility, accelerate awareness, and drive early-stage sales growth. Key areas of execution included:
Development of a clear brand positioning focused on injury prevention, performance, and innovation
Creation of messaging pillars and a consistent tone of voice across all digital and physical touchpoints
Website copywriting, product specifications, and brand asset development
Detailed competitor and market analysis to inform pricing, positioning, and go-to-market strategy
National club and coach outreach programme to drive retail partnerships and racket testing demos
Creation and rollout of the BAS3LINE Brand Ambassador Programme
Influencer strategy targeting padel, fitness, health, and wellbeing audiences
PR and media outreach to national padel, sport, and lifestyle press
Video and content production to support social media, website, and ambassador campaigns
Commercial planning support including investor pitch deck development and funding strategy
KEY COMPONENTS
Brand positioning, messaging development, and tone-of-voice creation
Website copywriting, content creation, and brand asset development
Competitor and market research
Club and coach outreach, retail partnership models, and contract negotiation
Brand Ambassador Programme design and management
Influencer partnerships and campaign measurement
PR outreach, media liaison, and editorial contributions
Content planning, filming, photography, and social asset creation
Commercial strategy development and investor support
RESULTS & IMPACT
BAS3LINE has quickly established itself as one of the most exciting emerging padel brands in the UK market. The company has secured premium retail partnerships with The Queen’s Club, The Hurlingham Club, The Barnes at Wellington, and Stratford Padel Club, with additional partnerships in negotiation.
Sales continue to grow through the website, club and coach referrals, and a high-performing ambassador network. Media interest, influencer activity, and grassroots testing events have reinforced BAS3LINE’s positioning as a brand grounded in performance innovation and player wellbeing.
With strong early traction, clear market differentiation, and a scalable commercial model, BAS3LINE is now poised for the next phase of national expansion and future international growth.
'We have worked tirelessly to develop a range of padel rackets that meets the needs of players of all levels. From beginner to advanced players, coaches and professionals, our goal is to provide players with the highest quality rackets, helping players to perform at their best and stay injury free.'
Wesley Teixeira
FOUNDER & CEO OF BAS3LINE