The Campus

Overview

The Campus is one of Europe’s newest state of the art multi-sports venues, created for elite athletes, teams and for families as well. The Campus is already becoming popular with Premiership football and rugby teams, Olympic and Para-Olympic squads, performance athletes and coaches who are taking advantage of the climate and using The Campus as their winter training base.

I’m delighted to have partnered with The Campus at Quinta do Lago and am looking forward to welcoming children of all ages and abilities to my inaugural tennis camp in October half-term. I understand very well what tennis will demand of a young player, so I focus on developing adaptable, problem-solving athletes. My philosophy is all about creating games and exercises that will do the teaching for me, so that players learn without realising.”

Judy Murray, former Great British Federation Cup Captain and mother to Gland Slam champions Sir Andy and Jamie Murray.

We’re thrilled to be working with Judy Murray and inspiring the next generation to pick up a racquet whatever your level. We’re here to make sure you have fun with your family and friends. We invite all guests to ‘Be Bold’ and ‘Bring Your Game’ with Judy Murray! Our team will stretch you and test your game, and push your limits to help you achieve your goals. We look forward to seeing you in the sunny Algarve and giving you our usual warm welcome. The ball’s in your court!”

Tennis Director and Head Tennis Professional, Zé Pereira Lopes

Our work

We have been retained by The Campus since the start of 2018. Our team has advised on a range of PR and digital marketing issues covering: strategy and planning, key messaging, press enquiries from the national sport, health & fitness, wellbeing and lifestyle media, influencer relations, press trip management, advertising, social media, brand ambassador activation and content generation.

We have built brand awareness through ambassador partnerships with some of the UK’s leading high-profile performance athletes, coaches and national governing bodies in sport.

Our PR and digital marketing activities have generated wide spread national media coverage for the new sports academy hub, health & fitness and wellbeing programmes. These include junior sports and dance camps and other leisure activities available to guests.

Our PR & digital marketing deliverables have included

  • PR & marketing strategy & planning
  • Press release drafting, media information pack, key messaging and profiles
  • Marketing collateral creation
  • Co-ordination of UK press trip in April & October 2018 and April 2019
  • Flight booking and logistics
  • Planning and scripting video content
  • Social media strategy and planning
  • Media and blogger outreach
  • Influencer outreach
  • Creating partnerships in the sport, holiday tourism and health & leisure sectors
  • Liaison with external PR agency and internal marketing teams
  • Client reporting

Judy Murray ambassador activation

Former Great Britain Federation Cup Captain Judy Murray is returning to The Campus to host a five-day junior tennis camp at The Campus from the 19th – 23rd August and a three day adult tennis camp from 21st – 23rd August.

The camps are full of the exercises and games that I played with Jamie and Andy when they were growing up. We focus on three things: skill-building activities, tennis specific movement training and creating fun competition. Tennis is a “hit, move and think sport” so the camps aim to help players of all levels to do those three things at the same time…..while having a whole lot of fun!

Judy Murray, former Great Britain Federation Cup Captain and mother of Grand Slam champions Andy and Jamie.

See Judy’s camp videos and press release here:

Gallery images courtesy of The Campus at Quinta do Lago

Brian O’Driscoll ambassador partnership

Irish rugby legend Brian O’Driscoll is returning to The Campus to host junior camps for young rugby hopefuls of all abilities, between 5-15 years of age and from from 29th July to the 2nd of August.

I’m really looking forward to returning to The Campus at Quinta do Lago in the Algarve to work with some young rugby players. The training pitches and facilities are world class and hopefully we will inspire a few rugby stars of the future at this summer camp.

Brian O’Driscoll, former British & Irish Lions captain with 133 international caps.

See Brian’s camp video and press release here:

Gallery images courtesy of The Campus at Quinta do Lago

Rio Ferdinand ambassador partnership

In partnership with Football Escapes, England and Manchester United football legend Rio Ferdinand is returning to The Campus, to host another series of fun junior football training camps during the summer holidays from August 5th – 9th and August 12th – 16th for children of all abilities and 5-15 years of age.

I can’t wait to be back at The Campus in Portugal. We will be putting on training sessions that are fun and informative, and focus on learning with a smile! The facilities at The Campus are second-to-none and with the great weather in the Algarve, this is a fantastic opportunity for young players to have an unforgettable football experience.

Rio Ferdinand, England and Manchester United football legend.

See Rio’s camp video and press release here:

Gallery images courtesy of The Campus at Quinta do Lago

Lauren Jamieson ambassador partnership

Lauren Jamieson

Former Strictly Come Dancing professional dancer Lauren is returning to The Campus to host junior dance camps for juniors aged 8 – 16 years of age from 9th – 12th July & 15th – 19th July.

I loved every second of my time at The Campus and can’t wait to return to and work with more enthusiastic kids in July this summer. The ethos of the class is to have fun and develop their dance skills and the smiles on all the faces confirmed we found the perfect balance last time.

Lauren Jamieson, former Strictly Come Dancing professional dancer.

See further information and press release here:

Gallery images courtesy of The Campus at Quinta do Lago

Other PR campaigns have included

  • The Padel tennis programme
  • Management of tennishead media partnership
  • The Bike Shed
  • West Coast Raid cycling tours
  • The Tri triathlon for juniors, adults and families
  • The Run Quinta 3-day running festival
  • Running, cycling and triathlon training camps
  • Building relations with National Governing Bodies
  • Rock and Roll and Salsa dance camps
  • Yoga camps

Editorial feature have been achieved across many national sports, health & fitness med outlets including:

The Handbook, London on the Inside, Surrey Magazine, International Excellence Luxury Magazine, Daily Star, dailystar,co,uk The Irish Independent, The Sunday World, tennis36.com, Love tennis blog, Mail Online, Tennis Tonic, My Algarve Guide, Love the Mountains, Scottish Herald, Irish Daily Mail, The Scottish Sun, Tennis Threads, tennis365.com, femailfirst.com, The London Magazine.

More Information visit

Press Trips

Press Trips
If you would like to attend a future press trip then please contact Richard Henman at Henman Communications on rph@henmancom.com for further information.