NEOVITE

Fueling Elite Performance with Neovite

OVERVIEW

Colostrum UK imports premium colostrum from the world’s largest producer, distributing under the Neovite brand. Used by Olympic medalists, elite runners, cyclists, rugby teams, and Premier League footballers, Neovite taps into the ancient power of colostrum — the nutrient-rich “first milk” — to support recovery, immunity, and performance.

OBJECTIVES

Henman Sport + Entertainment were hired to launch Neovite into the sports, health, fitness, and lifestyle markets — targeting both trade and consumer audiences.

  • Drive revenue via leading wholesalers and retailers

  • Engage top athletes, clubs, and national federations across multiple sports

  • Build brand credibility in health, fitness, and sports nutrition media

  • Activate the brand across live events and digital channels

STRATEGY & EXECUTION

We deployed a high-impact PR and content campaign, combining media coverage, influencer activation, live event presence, and stakeholder engagement:

  • Developed a year-long PR and messaging strategy

  • Secured media placements in top sports, fitness, and lifestyle outlets

  • Delivered press office support at The London Triathlon Show, The Running Show & The TCR Show

  • Managed athlete sponsorships and testimonials

  • Led social media planning and execution

  • Negotiated media partnerships, advertorials, reader offers, and promotions

  • Produced athlete video content for distribution across digital platforms

  • Built relationships with governing bodies and sports scientists

KEY COMPONENTS

AMBASSADOR ACTIVATION

We secured and promoted a powerhouse team of athlete ambassadors, including:

  • Julia Shaw, British time-trial champion

  • Gustav Erik Larsson, Olympic cycling silver medalist

  • Sharon Gayter, record-breaking ultra-marathoner

  • Nathan Cleverley, undefeated boxing prospect

  • Elena Baltacha, British No.1 tennis player

  • Peter Norfolk, World No.1 quad wheelchair tennis player

...and many more elite performers across triathlon, cycling, and rugby.

LIVE ACTIVATION

Press office services at key shows delivered brand buzz and journalist engagement, supported by custom media packs, athlete meet-and-greets, and targeted editorial outreach.

STAKEHOLDER MANAGEMENT

We engaged top-tier stakeholders including:

  • UK university researchers and sports scientists

  • Editors at Cycling Weekly and Men’s Health

  • National Governing Bodies (British Cycling, England Rugby Sevens, Wales Rugby, and the Greek national football team)

  • Club-level partnerships with Sale Sharks, London Wasps, and more

RESULTS & IMPACT

We delivered editorial coverage across key outlets, including:

220 Triathlon, Running Fitness, Cycling Weekly, Men’s Running, Women’s Running, TriRadar, Tennishead, and national press — significantly boosting brand visibility in the sports and fitness community.

FIND OUT MORE
BACK TO OUR WORK
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'The team at Henman Sport+Entertainment has achieved valuable editorial coverage across all our key sports media including: tennis, rugby, running, triathlon, Ironman, cycling as well as with other key health, nutrition, fitness, and well-being publications and websites. Henman Sport+Entertainment have also created video testimonials with our sponsored elite athletes and leveraged this content across social media channels. We look forward to working with the team at Henman Sport+Entertainment next year.'

John Rolfs

FOUNDER & CEO | COLOSTRUM (UK) LTD.