PLAYBRAVE
Serving style, performance & reach
OVERVIEW
Born from the frost-bitten grit of the Lake District and launched in 2010, PlayBrave is a premium British brand crafting performance tennis and fitness apparel engineered to go the distance. Inspired by elite sport and extreme conditions, PlayBrave’s collection is designed to help athletes chase their personal best — whether they're battling it out on the court or braving the elements outdoors. With royal fans and tennis royalty like former World No.1 and Wimbledon doubles champion Jamie Murray on board, PlayBrave isn’t just about looking sharp — it’s about performing even sharper.
STRATEGY & EXECUTION
Our campaign was rooted in four key pillars: bold storytelling, strategic partnerships, relentless media outreach, and powerful content.
PR & Partnerships
We activated PlayBrave’s sponsorship of Jamie Murray and The Boodles, creating compelling media narratives that positioned the brand alongside top-tier tennis talent.
Managed on-the-ground event logistics, from influencer hospitality and coaching clinics to real-time press office operations.
Content & Channels
Developed a full-spectrum content engine: daily blogs, high-res photography, social-ready videos, and exclusive player interviews brought PlayBrave’s story to life.
Oversaw daily channel management across Instagram, Facebook, and X (formerly Twitter), engaging with fans and fuelling community growth.
Influencer & Media Outreach
Built a robust influencer and blogger network to amplify the brand across lifestyle and performance spaces.
Delivered strategic product placement, competitions, and reader giveaways to drive buzz and trial.
Paid & Editorial Media
Negotiated and launched premium placements with Tennis Threads and other key verticals.
Wrote and designed punchy advertorials to spotlight the collection’s technical edge and sleek style.
OBJECTIVES
Our mission? Put PlayBrave firmly on the radar of tennis, fitness, and sportswear enthusiasts — in the UK and around the world. We were brought in to drive awareness and online sales by launching their latest technical tennis collection. Central to our campaign was PlayBrave’s high-profile partnership as the official clothing sponsor of The Boodles Tennis at Stoke Park — a stylish summer showcase where luxury meets sport.
RESULTS & IMPACT
The campaign smashed expectations and served up results:
158 pieces of media coverage
82.9 million online readership reach
16.1K estimated article views
231 social shares
116 YouTube views on custom video content
25 average domain authority for featured placements
PlayBrave’s presence was not just seen — it was felt. From luxury lawn tennis events to global online communities, we positioned PlayBrave where it belongs: at the intersection of performance, prestige, and passion.
